In an update received at SportStars HQ earlier today from Lafayette, CO-based USA Rugby, the Rugby World Cup Sevens 2018 has partnered with San Francisco Travel Association as the official destination marketing partner for the tournament. The initiative is aimed at enhancing the fan experience.
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World Rugby Chairman Bill Beaumont said: “Rugby World Cup Sevens 2018 promises to be a special event and a great opportunity for sports fans from the Bay Area to witness the best the world of sevens has to offer. It’s also going to attract large numbers of rugby supporters from the rest of North America and across the world who will see the staging of this tournament in San Francisco as being too good to miss. “Away from the rugby, there is so much for visitors to do in this part of the US so to have on board a partner like San Francisco Travel is going to make the fan experience even better as they make the most of this opportunity.” USA Rugby CEO Dan Payne said: “San Francisco has been well entrenched in the world of sports, having recently hosted the America’s Cup and Super Bowl 50. USA Rugby and the Rugby World Cup Sevens look forward to an important marketing partnership with San Francisco Travel. With their invaluable connection to our host city, it’s exciting to work with them in welcoming world-class competition to the United States.” San Francisco Travel is positioned to provide USA Rugby and Rugby World Cup Sevens 2018 with marketing support, both domestically and around the world, as well as connections with travel media and tour operatiors to make sure the tournament is as accessible as possible for fans within the USA and further afield. Joe D’Alessandro, president and CEO of San Francisco Travel, said: “We are very excited to partner with Rugby World Cup Sevens and bring the event to the United States for the first time. We have seen the enthusiasm that rugby inspires in fans around the world and are looking forward to welcoming all of that energy and excitement to San Francisco in July of 2018.” Rugby World Cup Sevens 2018 will be hosted from 20-22 July at AT&T Park, home of the San Francisco Giants.. This will be the first time in its history, the tournament will be hosted on US soil. Tickets are now available at rwcsevens.com/tickets  About San Francisco Travel: The San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination. With more than 1,300 partner businesses, San Francisco Travel is one of the largest partnership-based tourism promotion agencies in the country. Tourism, San Francisco’s largest industry, generated record-breaking numbers in 2016. More than 25.1 million people visited the destination, spending in excess of $9.69 billion. More than 80,200 jobs are supported by tourism in San Francisco. For more information, visit www.sftravel.com. About RWC Sevens 2018: In 2015, World Rugby granted to USA Rugby hosting rights of the largest international sevens tournament. USA Rugby is leading the planning and delivery of this international tournament in San Francisco, working closely with World Rugby, local partners and officials. Rugby World Cup Sevens 2018 will be played in the iconic AT&T Park, featuring the best 24 men’s and 16 women’s teams from around the world. For more information, visit www.rwcsevens.com |
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