SportStars Joins Visit Concord as Official Media Partner

Sept. 2017

After years of continued and mutual support, Visit Concord and SportStars have moved forward to formalize an Official Media Partnership.

Visit Concord’s Executive Director, Elaine Schroth has been on a mission to ensure the City is recognized as a hub for travel and tournament play.

“As Concord continues to grow and make a dynamic economic impact on our community, I look forward to our focus on showcasing the evolving resources and amenities in Concord” said Schroth. “Concord has something for everyone while visiting for travel and tournament play – premier sporting events and venues, a water park, shopping, great restaurant and craft breweries, an energetic music scene, and an abundance of recreational activities on Mount Diablo.”

“The timing just seems natural,” said SportStars President, Mike Calamusa, a Concord business resident for the past three decades. “I think it’s time that Concord gets the sports spotlight it deserves. For years we have been a hotbed for tournaments and youth sports. Looking toward future development in Central County [consider the Port Chicago Sports Complex], we stay one step ahead of the curve by means of our partnership giving us the opportunity to build for the future, for our youth and for sports in our community overall.”

Our event operators, those who chose to bring the events and tournaments to Concord stand to benefit also. Media support to announce and promote these events is a valuable benefit which Visit Concord can now offer.

With impressive sports amenities, affordable lodging and accessibility to the best of the San Francisco Bay Area, Concord provides a premier destination for hosting a wide variety of sports events — everything from basketball, softball and soccer tournaments to swim meets, running races and triathlons.

“Our SportStars partnership helps us reach out to our community with news, schedules and updates and also reach throughout the entire state to showcase the myriad events we host here in Concord”, said Schroth. “This will support our efforts of bringing more youth-focused sporting events into the market on behalf of our business community.”

Under Schroth’s oversight, the City offers incentives, in the way of sponsorships and rebates, to attract would-be event operators and to ensure their success while here.

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About Visit Concord:

Visit Concord is the brand identity created for the Concord Tourism Business Improvement District (TBID) and managed by the Concord Chamber of Commerce. Located in San Francisco’s East Bay, Visit Concord allows a 3 percent collection on all room bookings from participating hotels in Concord. Visit Concord endeavors to improve economic growth by building awareness and consideration of Concord as a destination for travelers and meeting and event planners.

About SportStars:

Founded in 2010, SportStars is California’s largest youth-sports media company, producing and providing youth sports content to over 300,000 households via digital and print media.