Fair Time In Placer Valley

Renovated, Upgraded Placer County Fair Facilities Has Region Excited To Renew Its Love Of Fair •

A little less than one year ago, Placer Valley Tourism entered a 35-year management agreement to take over the Placer County Fairgrounds in Roseville. The aging 80-year old facility and home to the Placer County Fair was in desperate need of a facelift. PVT stepped up. It led the $10 million renovations that literally transformed the 61-acre property now branded as @theGrounds.

The collaboration with Placer County and PVT is garnering national attention. A tourism agency and a county joining forces to rehabilitate an aging fairgrounds site has never been done to this scale before in the United States.

A before-and-after comparison of Jones Hall, an @theGrounds exhibit venue.

To date, the work completed includes: Major renovations to existing buildings Johnson and Jones Halls, a digital marquee, new landscaping and paving of the south end parking lot. There’s also been renovations to the multi-use barns, the addition of new walkways throughout the complex and more.

PVT and @the Grounds celebrated the recently finished renovations at a grand reveal on May 1. David Attaway — who serves as the CEO for both PVT and @the Grounds — explained, “We had a vision of what this community asset could be, and we are excited to show that the dream has become a reality.”

Hundreds of events take place @the Grounds every year, from weddings to crab feeds to major festivals. The biggest annual event is the Placer County Fair. PVT agreed to continue to host a yearly county fair, which takes place this year on June 21-24. The theme will be, “Renew Your Love of Fair.”

“This June will mark the 81st year for the Placer County Fair. Here @the Grounds we are looking forward to hosting the fair with a focus on honoring the roots of Placer County,” Attaway said. “The improvements will undoubtedly enhance the fair experience for everyone.”

Mark your calendar and come renew your love for the fair! Hours are 5-11 p.m. on June 21-22  and from noon-11 p.m on June 23-24. Parking is $7 per day. Wristbands for unlimited carnival rides are $25. Gate prices are as follows: Adults: $6, seniors (60+) $3, children (16 and under) $3, Family Pack (two adults, up to three children 16 and under) $15. Children 5 and under are free.

For more information on the Placer County Fair please visit the website: www.placercountyfair.org.

— All copy and photos provided by Placer Valley Tourism